February is Heart Health Month, and to celebrate, General Mills Canada announced Cheerios will look a little different.
Canadians’ favourite flavours of the iconic cereal will be shaped like hearts, rather than O’s for a limited time.
“With over 2.4 million Canadians living with heart disease, we hope to spark conversations on the importance of heart health in an approachable and fun way, while reminding people that Cheerios can support your heart-healthy lifestyle,” Fawad Farrukh, director of marketing for Cereal at General Mills Canada, said in a news release.
“Made with whole-grain oats, Cheerios is a simple & delicious food that can be a part of a heart-healthy diet,” he continued.
Additionally, in order to promote healthy habits, customers will also have the chance to win one of 5,000 Fitbit Inspire 2 devices, an easy to use, fitness tracker that helps build healthy habits.
Further, winners can enjoy a one-year trial subscription to Fitbit Premium, a paid app that tracks Fitbit data to deliver advanced insights—those who don’t win an Inspire 2 can still receive a free 90-day trial subscription for Fitbit Premium.
Classic, Honey Nut, Multigrain, Chocolate, and Blueberry Cheerios will be available as heart shapes for the month of February, while supplies last.