Popular cereal company providing help for those experiencing food insecurity

To celebrate National Cereal Day, which is on Sunday (March 7), Kellogg Canada is working to help those dealing with food insecurity.

From March 4 to March 7, the company known for its popular cereals will be matching donations made to Food Banks Canada up to a total of $100,000.

The money raised over the weekend will go towards support Food Banks Canada’s $150 million-dollar Covid-19 Response Fund and affiliate food banks.

“As pandemic fatigue sets in, we cannot forget the millions of Canadians who still need help getting food on the table,” Chris Hatch, executive director of Food Banks Canada, said in a news release. “Over the last year, the economy has negatively affected a system which was already seeing over a million visits per month in Canada, and our organization depends on the kind support of Canadians. As an early supporter of our COVID-19 Response effort, and a longstanding partner of Food Banks Canada, we thank our friends at Kellogg Canada for keeping the spotlight focused on hunger in our country and encourage everyone to give what they can to help make a difference.”

“We are dedicated to supporting the efforts of Food Banks Canada through our Kellogg’s Better Days purpose platform,” Tony Chow, president of Kellogg Canada Inc., said in the same release. “As a Board Member of Food Banks Canada, I see firsthand how profound the need is in this country and I commend the tireless efforts of Food Banks staff and volunteers in helping provide everyone with access to critical nourishment. We urge all Canadians to help if they can, whether through food donations, volunteer time or by participating in our donation matching campaign.”