Many Canadians are anticipating a holiday season unlike any in recent memory.
With the number of COVID-19 cases continuing to climb, many Canadians are making the difficult choice to refrain from visiting family this year, to protect both themselves and their loved ones.
According to a recent survey from Stella Artois Canada, 72 per cent of Canadians believe it’s best to forego holiday traveling this year.
“This year has been unlike any other, and the holiday season is going to be no exception,” Mike Bascom, senior marketing director for Stella Artois Canada, said in a news release.
“For so many, the holiday season evokes a great deal of emotions, with the meal occasion and family traditions being central to that feeling of home. So, regardless of where you may be, we hope to give countless Canadians a way to revisit memories while also making new ones through this campaign, safely,” he continued.
The beloved beer company is teaming up with Rally for Restaurants, a program created to assist struggling restaurants and bars, by launching ‘A Taste of Home’ wherein restaurants will provide Canadians with meals modelled after ones made by participating chefs, including Chris Locke, executive chef at Marben Restaurant; Simon Laborde, executive chef at Les Enfants Terribles; and David Wong, culinary development chef at Earls Kitchen and Bar.
In order to ensure they can still enjoy the holidays, despite the fact they won’t be with their family, Stella Artois Canada is will be bringing a Taste of Home meal for an unsuspecting Canadian who’s unable to go home for the holidays.
“Home for me is the United Kingdom, so I’m excited to offer my own taste of home—especially this year,” Locke said in the same release.
“Food is at the heart of what makes the holiday season so memorable and special, so I hope my menu will provide a sense of comfort, convenience and familiarity this holiday season,” he continued.