In order to help keep the public informed about critical information regarding COVID-19, the Government of Canada is turning to an unlikely partner.
Health Canada and the Public Health Agency of Canada announced they are collaborating with Uber to help inform Canadians about the safety and effectiveness of the authorized COVID-19 vaccines, as well as the importance of continuing to abide by public health policies.
Through the app, Uber users, drivers, and merchants will be directed to credible Government of Canada resources and information.
The initiative is expected to reach millions of Canadians, with information being displayed in English and French across all of Uber’s channels, including Uber and Uber Eats home screens, as well as banners throughout trip and food delivery experiences and through email newsletters.
Additionally, Uber will be working with the Government to ensure the information is regularly updated so users only receive up-to-date and accurate information from credible public health sources.
“To support the COVID-19 recovery effort, we want to inform Canadians that the best vaccine is the first vaccine made available to them,” Matthew Price, GM of Uber Canada, said in a news release. “Through our partnership with the Government of Canada, we can do our part to accelerate vaccination efforts by using Uber’s platform to instill confidence with timely and credible information.”
“When you get vaccinated, you are protecting yourself and stopping the spread of COVID-19. By partnering with Uber Canada, we will be able to share important information about COVID-19 vaccines with millions of people in Canada. We know that vaccines work and save lives. By making this information easily accessible, people can make informed decisions to protect themselves and others from COVID-19,” Patty Hajdu, Minister of Health, said in the same release.