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Walmart raises millions for Breakfast Club of Canada



Walmart raises millions for Breakfast Club of Canada

Walmart Canada has raised enough money to serve 1.65 million breakfasts to kids across the country.

The retail giant recently completed its 17th annual campaign dedicated to raising money for and awareness of children’s food insecurity.

This year, the campaign raised $3.3 million for the Breakfast Club of Canada, which is enough money to pay for 1.65 million children’s breakfasts.

With the money raised this year, Walmart has now raised more than $50 million over the last 17 years.

“Walmart is intent on supporting organizations that make a difference in Canadians’ lives. All kids should be given the opportunity to start their day at school on a full stomach,” Susan Muigai, executive vice-president of people division and corporate affairs for Walmart Canada, said in a news release.

“By making sure children across the country have access to a nutritious breakfast, Breakfast Club of Canada contributes to their education and health. This fills us with a tremendous sense of pride,” she continued.

Research shows students who eat a nutritious breakfast before school are more punctual, attend class more regularly, concentrate and behave better, and socialize more confidently with other children.

“Going back to school is an exciting time for every child and we always hope their school’s breakfast club is one of the things they look forward to,” Tommy Kulczyk, general manager of Breakfast Club of Canada, said.

“Partners like Walmart are vital in making sure we can provide for all these children. Their support has been unshakable for the past 17 years. It’s partnerships like these that allow us to look to the future with optimism and reach out farther than we ever have before,” he continued.

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