Do you know a person who is working on the front lines of the battle against COVID-19? If so, a Hamilton brewer wants to buy them a beer.
Shawn & Ed Brewing Co. is looking for nominations of local front-line workers who are making a difference in the community and they want to share their story and buy them a beer — a physically distant beer, of course.
“We have committed to buying up to 25,000 beers to show gratitude to all the Hamiltonians working long hours to keep the community healthy and safe,” Shawn & Ed say on their website.
“This gift extends from health care workers to grocery store clerks, first responders and many others who the brewery considers a ‘Front-Line Friend.’”
All nominees, who are 19 and older, will be gifted a four-pack of Shawn & Ed beers, which will be made available via curbside pickup.
So how do you nominate someone?
Share a photo of someone who is working the front line on Instagram and Facebook and tag the brewery (@lagershed) and the Shawn & Ed Brewing Co, and the Front Line Friend nominee.
View this post on Instagram
***ANNOUNCEMENT BELOW*** . All of us here @lagershed want to buy a beer for your #frontlinefriend that is battling the COVID-19 crisis. We have committed to buying up to 25,000 beers to show gratitude to all the Hamiltonians working long hours to keep the community healthy and safe. A #frontlinefriend could be a healthcare worker, a first responder, a grocery store employee, a Canada Post worker, a journalist, etc. . In order to share all the incredible stories of people who are working the front line and making extraordinary sacrifices for the community the brewery is asking the general public to nominate a #frontlinefriend on social media. Share a photo of someone who is working the front-line on Instagram and/or Facebook while tagging and following the brewery’s social media account (@lagershed) and we will gift a four-pack of beer to your #frontlinefriend This gift can be collected via curbside pick-up during the window of 5-7 pm everyday at the brewery while supplies last. Your #frontlinefriend must be legal drinking age to receive the product. . We'll kick this off with our own nomination! This is @carireed7557 Cari is a close friend of the brewery and an ER doctor at a local hospital. Cari and her husband are both working the front line with three kids at home. Cari is working tirelessly for the health and safety of your loved ones and to stop the spread of COVID-19. With the number of hours spent at work collectively, organizing groceries for the week, cooking or even picking up @lagershed is a challenge to say the least. Well Cari, this one is on us. Thank you for all that you do. We are so lucky to have people like you in our community to protect us. Sending our gratitude and love your way in the form of an ice cold @lagershed when you're off-the-clock and can enjoy at home. . Who are you going to nominate? For full details of this program, please visit out website. Link in bio! – Shawn & Ed Brewing Co. #forgedinfriendship
This gift can be collected via curbside pick-up during the window of 5-7 pm every day at the brewery while supplies last, Shawn & Ed say.
Local businesses and organizations can also be nominated in the same ways as front-line workers, but Shawn & Ed ask that participants send an email to [email protected] with the manager’s name and contact info and they will arrange a delivery of beer through them.
“Our guiding principle is based on the spirit of friendship. Shawn and Ed started the brewery after years of history and friendship. The two know the value of strong relationships and friendship in starting this business,” they write on their website.
“For all of you who are Front-Line Friends, enjoy this beer on us and thank you greatly for all that you do.”
They’ve already seen dozens of nominations. Here’s some of them:
The brewery also said they are looking for other potential business partners who are looking to show their appreciation for front line workers. Contact details for that initiative can also be found on their website.
Photo courtesy Shawn & Ed’s Facebook page