The Oakville Public Library rang in the New Year by rebranding.
And, according to a recent news release, this rebranding better reflects the library as it is today.
The last rebrand was more than 15 years ago. Since then, the library has grown quite a bit prompting the most recent rebrand.
So, what exactly did this rebrand entail?
The library is set to expand its physical spaces and is opening a new branch this year, the library’s website has been changed to better serve customers.
According to the news release, “Our library needed a new brand image that reflects our ever-changing nature and one that represents all our new and emerging services.”
A new logo was also designed for this rebrand. The logo was created by Intent – a design communications agency that works with organizations that contribute to social good.
“It is a unique, custom design in which the lines in the logo represent convergence – or, people coming together,” notes the press release.
“The dynamic and fluid colours represent our creative personality, and the shape of the logo is an abstract outline of the Town of Oakville.”
The goal of this rebrand is to improve customers overall experience at the library.
The library notes that it will still be providing the same high-quality service and resources, but the hope is that the new brand will feel like a breath of fresh air.
Current library cards will still be effective both in person and online, however, customers are encouraged to pick up their newly branded card.
In order to celebrate this rebranding, the library is holding a contest in which participants can win some branded merchandise. To enter bring in your New Year, New Brand direct mail card to any Oakville Public Library branch before Jan. 31, 2019.
One direct mail card will be sent to every Oakville household via Canada Post in early January.
This contest will close at 9 p.m. on Jan. 31, 2019. A winner will be chosen at random on Feb. 8, 2019, and contacted via phone number they have provided.
The Oakville Public Library has been serving the town since 1895.
Logo is courtesy of the Oakville Public Library.