According to a recent survey, many Canadians want their financial institutions to act as a one-stop-shop.
The survery, conducted by the Investment Industry Regulatory Organization of Canada (IIROC), found that most Canadians want to be able to access a range of financial services from a single institution without having to go to multiple places and open multiple accounts.
The survey also found Canadians value access, flexibility and personalization in the financial advice they receive.
The majority of respondents described access as being able to get advice how and when they want it–preferably from a human.
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Seventy-four per cent of respondents said the financial advice they experience must come from a human. According to the survey’s findings, that number increases with age, as 82 per cent of seniors valued advice from a person.
While the majority of respondents prefer the financial information they receive to come from a person, it wasn’t their top priority.
Ninety-one per cent of respondents said they wanted the information they receive to be personalized to meet their goals.
Additionally, 90 per cent of respondents said the information they receive should be flexible enough to accommodate their chaninging needs and circumstances, and 86 per cent.
Further, 90 per cent of respondents said they wanted more flexible access to the financial information they need, and 86 per cent said they wanted all their financial information to come from the same place.