A pair of popular bands will be headlining Burlington’s Sound of Music Festival this year, as part of the organization’s decision to rebrand the kickoff event.
Organizers have decided to rebrand the opening-night concert as Live on the Lake.
In order to make the first concert with the new name a memorable one, organizers have booked Sum 41 and Third Eye Blind to perform on the opening night of the festival on June 13 at Spencer Smith Park.
“We’ve got an incredible nine days of music planned for 2020 and we’re excited to share our new format as we’ve been revealing elements over the past few weeks,” Executive Director Myles Rusak said in a release.
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The decision to rebrand was made in part to allow more people to attend, which will allow organizers to sell more tickets, as prices to book musicians have risen 40 per cent over the last five years.
Each year, more than 7,000 people attend the festival from all over the world, but organizers are hoping to increase that number moving forward.
“bringing more people downtown to enjoy Burlington is a primary objective for us,” adds Rusak.
Cover photo courtesy of @tommy_jd ‘s Intagram