Indigo is launching a new, national rewards program this week that will provide a discount on eligible products as well as rewards for nearly every dollar spent at over 200 Indigo, Chapters, Indigospirit and Coles stores across the country.
Called plum® PLUS, the program will cost $39.99 per year, and provide customers with special access to events and experiences, unique rewards and benefits, and free shipping every day.
“We first tested plum PLUS in early 2019 in Edmonton and Ottawa, and then rolled out the pilot to Manitoba and British Columbia this summer. The response from customers was extremely positive and sign-ups far exceeded our expectations. We are delighted to be rolling the program out to the rest of the country this week,” Samantha Taylor, Indigo’s chief marketing officer, said in a statement.
“The loyalty landscape has evolved significantly over the past five years and plum PLUS was designed with feedback from our customers about what they most wanted out of a membership program. At the core, plum PLUS is about engaging and connecting with our customers in a truly meaningful way,” Taylor added.
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Plum rewards members need not fear the program they are currently apart of will disappear, however, as the new program will exist simultaneously, and allow consumers to choose the program that best suits their needs.
Customers who sign up for Plum PLUS will be eligible to save an extra 10 percent on almost everything at over 200 stores across the country, as well as indigo.ca; earn five plum points on almost every dollar spent—which can be redeemed for instant savings; enjoy free shipping from indigo.ca every day, with no minimum purchase (depending on shipping contents and destination); and VIP access to promotions and exclusive events.
Additionally, as a way to celebrate the program’s launch, existing plum rewards members or new customers who sign up for Plum PLUS will receive a $10 Promo Bonus Card that can be used until the end of 2019.