We already know we’re getting some new licence plates, and now we know what our new driver’s licences are going to look like.
The Ontario government recently announced that it’s introducing updated personal and commercial licence plates along with a new driver’s licence design.
The province says the licence plate and driver’s licence renewal process will enhance the quality, design and production of both products while saving taxpayers “millions of dollars each year.”
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“We are renewing the licence plate and driver’s licence because it represents how we are renewing our entire approach to government,” said Bill Walker, Minister of Government and Consumer Services. “Our government is embracing change because we recognize that the old established ways of working are no longer good enough.”
Starting February 1, 2020, all licence plates issued will be of the new plate design and Ontarians will also be able to voluntarily purchase a new licence plate featuring one of two slogans.
Ontario passenger plates will feature the tagline “A Place to Grow” harkening to Ontario’s unofficial ‘A Place to Stand, a Place to Grow’ anthem first debuted at Expo ’67. Ontario commercial plates will feature the slogan ‘Open for Business’.
The new design of Ontario driver’s licences, which includes the new Ontario logo, will be available in the fall. The government also says it will be keeping both the front and rear licence plates on vehicles.
“The driver’s licence is a tangible touchpoint between the citizen and the government of Ontario. With a new brand we have taken this as an opportunity to showcase the new logo to drivers across Ontario,” said Jeff Yurek, Minister of Transportation. “By February 1, 2020, you can expect to start seeing these new technologies and designs on both the front and rear plates of vehicles across Ontario.”
The new licence plates and driver’s licence will also feature a renewed version of Ontario’s classic trillium logo, part of a refreshed brand identity that will be implemented across the entire government.
The government says it has delivered a new visual identity directive across the entire public sector that will “explicitly prohibit the spending of taxpayer dollars on new logos or other visual identifiers going forward.”
Existing visual identifiers will be retired and replaced gradually.
Ontario issues approximately 3.6 million licence plates per year total, including approximately 2.4 million passenger and 580,000 commercial plates.