Travel and fashion are a perfect match with almost half of all global travelers agreeing that looking their best while on vacation is important (48%).
Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is championing the all-encompassing nature of travel and its ability to inspire the way we live our lives, including the experiences we have that impact our style, confidence and our fashion choices while traveling.
Research conducted by the company across 21,500 global travelers from 29 countries uncovers how fashion influences travel and confidence and impacts style choices while on vacation and beyond.
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Vacations are a time when we leave our worries at home, escaping and immersing ourselves in a new environment.
When delving deeper, global travelers’ top reason for vacation confidence is being with people they’re comfortable with, like friends and family (73%). Conversely, a badly-planned wardrobe can ruin a travelers’ confidence, with one of the top reasons for feeling less self-assured while traveling being that their vacation clothes are functional rather than fashionable (24%).
Beyond confidence, a travel wardrobe has the ability to influence day to day moods while on vacation. When asked how style choices make us feel, the top three emotions listed by global travelers were being comfortable (60%), relaxed (50%) and free (43%).
Before the actual trip comes the often stressful vacation prepping, such as researching, planning and packing. Almost half of global travelers agree that looking their best while on vacation is paramount (48%), as is wanting to dress their best for vacation photos which likely end up on social media (43%).
When planning their travel apparel, global travelers seek inspiration from friends (69%), family (60%), TV programs (44%) and fashion and style influencers (37%), mining them for ideas of what to take as part of the all-important vacation wardrobe.
And a little healthy competition can be a driver to dressing better as almost a third (30%) of travelers have a desire to dress better than their companions on vacation, which may influence what they take along with them.
Top fashion designer and Booking.com style ambassador Christian Cowan shares his style secrets.
When it comes to style, travelers are not afraid to step out of their comfort zone while on vacation, trying new and different outfits that bring out hidden facets of a personality.
Cowan adds “a vacation is the time to get experimental with your style, the environment often allows you to be bold and adventurous with prints, textures, and accessories. It’s the perfect time to try out a new look that you wouldn’t necessarily wear at home, whether that’s due to a different culture or different climate. When it comes to vacation style I have one piece of advice: go big or go home!”