Burlington has received a grant to help local businesses adapt to changing technology.
The funds of $50,000 from Digital Main Street Ontario will be used for a Digital Service Squad (DSS) that will engage small businesses to help pivot their operations to include online business models, regain lost revenue and become more resilient and competitive as the economy recovers. The project funds come from combined federal and provincial efforts.
The DSS is comprised of trained specialists who meet with small businesses, at no cost, to help them improve their online presence. The squads assist with a number of activities, including developing a Google My Business profile, enhancing their social media presence and providing support for basic website and e-commerce set-up.
The program will be run locally through the Burlington Economic Development on behalf of the Burlington Economic Recovery Network (BERN).
BERN is an initiative led by Team Burlington and is comprised of Burlington Economic Development, Burlington Chamber of Commerce, Burlington Downtown Business Association, Tourism Burlington and the Aldershot Village BIA.
Anita Cassidy, Executive Director of Burlington Economic Development is thrilled to bring this program to Burlington.
“The Digital Main Street funding will provide our small business community with capital they urgently need to recover from COVID-19 and prepare to thrive well into the future,” she said. “Burlington small businesses make up 65 percent of our business base, and supporting them is a priority for Team Burlington. BERN has worked diligently over the last several months to really understand what our business community needs to get through this difficult time, so we are very proud to bring this program to support businesses and help them go digital.”