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Starbucks Launches Something Unexpected–and It’s Not a Drink



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Starbucks Launches Something Unexpected–and It’s Not a Drink

Starbucks has launched something that’s designed to make mornings a little brighter, but believe it or not, it’s not coffee.

People who view Starbucks as more of a lifestyle staple than a cafe might be happy to hear that the company tapped the expertise of several scientists and music experts to produce a new ‘MorningYes’ alarm.

Yes, that’s right–Starbucks has made its very own alarm to get you up and ready in the A.M.

Starbucks says the company has a long history of sharing and curating tunes and knows “a thing or two about music and its power to shape an experience.” The company drew upon its musical IQ and expert advice to create a replacement to the typical ‘alarming’ alarm clock sound.   

The track can be found on Google Play, Spotify and Apple Music

So, how does it work?

According to Starbucks, the track starts with a gentle intro that gradually builds to gently transition the brain from a sleep state to an awake state. After that, positive lyrics and upbeat tempos promote, what scientists say, is the release of feel-good dopamine – thought to bolster a great outlook for those who are starting their day.

Featuring a relaxed sound, it’s designed as an optimal alternative to arguably one of the most stress-inducing moments of the morning – the alarm. It was developed in Canada by a top audio house led by composer Tyson Kuteyi (who mixed for Lady Gaga and Kardinal Offishall), so it’s got a very local connection as well.

For more information on how to download the alarm, click here.

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