Good news, ice cream lovers.
Baskin-Robbins Canada is serving up the love this month in more ways than one.
A special twist is being added to Valentine’s Day festivities.
The ice cream spot is introducing three limited-edition card packs, exclusive to its Club 31 members.
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This interactive online experience allows Canadians to print out or email Valentine’s Day, Galentine’s Day, and Singles Awareness Day cards, each one offering a special gift to guests and their loved ones.
“We wanted to create something that can appeal to everyone,” said Baskin-Robbins Canada spokeswoman Natalie Joseph.
“Instead of conforming to the regular Valentine’s Day rules targeted solely to couples, these cards bring a fun and interactive twist to telling your lover, sister, brother or best-friend, ‘I love you’. These uniquely designed cards also include personalized coupons for recipients to use at participating Baskin-Robbins locations.”
There’s a lineup of limited edition frozen treats being offered all month to celebrate Valentine’s Day, Galentine’s Day, and Single’s Awareness Day, including its February flavour of the month, Love Potion #31.
Made up of a combination of white chocolate and raspberry flavoured ice cream, a raspberry ribbon, raspberry-filled hearts and chocolate chunks, this flavour can be enjoyed in a freshly made waffle cone.
For a limited time only, the flavour of the month will also be the hero of Baskin-Robbins’ new Heart Shaped Polar Pizza Ice Cream Treat, which includes a double fudge brownie Polar Pizza crust, topped with Love Potion #31 ice cream, cookies and cream pieces, marshmallow topping and fudge, sprinkled with heart sequins.
If that isn’t love, we aren’t sure what is.
Image courtesy of Baskin-Robbins Canada